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Set up analytics

Digistore24 Analytics shows you all statistical sales data and KPIs about your business. You can use these to analyze your campaigns and sales funnels and find out what is most successful.

Your Benefits

  • Create different dashboards for your specific questions, e.g.:
    • Which campaigns are most successful?
    • Where can I optimize my funnel's conversion?
    • How much money do I have available for advertising?
  • Stay flexible with global filters and groupings: Filter by different categories without having to create a new tile each time

Under Reports > Analytics, you will find Digistore24 Analytics. Learn here how to set up the components of your analytics.

Attention

For seamless tracking, it is necessary to use a promocode and/or promo-pixel. Only this way, certain KPIs can be calculated. Furthermore, tracking occurs directly at the funnel entry. More information on setting up promocodes and promo-pixels can be found here.  

Funnel Entry Options

In order for Digistore24 Analytics to record your KPIs, e.g. the number of sales page visitors, right from the start, it is important that your funnel entry (beginning of the sales process) occurs with a Digistore24 promocode or promo-pixel.

Usually, every sales process starts with a prospect opening your sales page via URL. If you have embedded the Digistore24 promo-pixel or link on your sales page, Digistore24 will automatically count KPIs like your sales page visitors from the very beginning. For more information, see here.

Below you will find options for the funnel entry. Here you will see which KPIs are recorded when you use a promo-pixel or no promo-pixel on your sales page. Furthermore, you will learn which KPIs are recorded when the customer reaches your sales page via a promo-link.

Funnel entry options:

  Via sales page URL without promo-pixel Via sales page URL with promo-pixel Via promo-link for vendor/affiliate
Example URL 
www.my-business.com

www.my-business.com

The promo-pixel should be integrated onto the sales page.

For Vendor:

https://www.digistore24.com/redir/12345

For Affiliate:

https://www.digistore24.com/redir/12345/AFFILIATE/CAMPAIGNKEY
Redirect No No Yes
Order form visitors counted? Yes Yes Yes
Sales page visitors counted? No Yes Yes
Affiliate attribution possible? No Yes* Yes**
Guide You can use your normal sales page URL to promote your product.
  1. Create a promo-pixel in the vendor view at Settings > Promo-pixel for sales pages.
  2. Embed the generated code onto your sales page.
  3. You can now use your normal sales page URL to promote your product.
  1. Create your promo-link under Settings > Promo-link for you and your affiliates.
  2. Now use the generated promo-link to promote your product.

* Possible via GET parameters attached to the URL e.g.:

www.my-business.com/?aff=MyAffiliate

More information can be found here.

** Insofar as the affiliate appears in the promo-link e.g.:

https://www.digistore24.com/redir/12345/AFFILIATE/CAMPAIGNKEY

More information can be found here.

Functions of Digistore24 Analytics

Digistore24 Analytics builds on dashboards. Therefore, you will find the same components, KPIs/statistics, and display types here.

The setup of Digistore24 Analytics also works like the setup of dashboards. The difference: Dashboards are designed for passive viewing of KPIs, while Digistore24 Analytics is designed for active work with KPIs.

  • Manage dashboards (learn more)
  • Manage tiles (= statistics) (learn more)
  • Add a KPI table (learn more)
  • Unlike dashboards, Digistore24 Analytics offers you two additional features: global filters and groupings

Global Filters

In dashboards, you set filters for each widget individually. In Digistore24 Analytics, there are global filters: simply click on + Add filter on the left-hand side and you can filter all your metrics by a category.

Filter for vendors Filter for affiliates
Product Product
Product group -
Tracking key -
Campaign key Campaign key
Parameter cid* Parameter cid*
Parameter sid1–sid5* Parameter sid1–sid5*
Parameter utm
  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content
 Parameter utm
  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content
Affiliate Vendor
Voucher code -
Device Device
Operating system Operating system
Language Language
Country Country
CPA-Sale** (only for Digistore24 Inc.) CPA-Sale** (only for Digistore24 Inc.)

* With these GET parameters, Digistore24 transmits click ID ?cid and sub-IDs ?sid. More about this can be found here.

** This filter searches for transactions made under the CPA program. CPA (Cost per Action) is a billing method for affiliate remuneration. This remuneration method can only be used for sales through Digistore24 Inc. (DS.us).

Groupings

The KPIs can also be grouped by the categories mentioned in the table above. For example, you can change the values in your KPI table:

  • If you select Product under Grouping, the values of your products will be displayed
  • If you select Affiliates under Grouping, the values of your affiliates will be displayed
  • etc.