KPIs and display types – Digistore24 Help

These KPIs and display types apply to dashboards and to the Digistore24 Analytics tool. You can find KPIs for the Conversion Cockpit analytics here.

List of KPIs and Tiles

Below you'll find a list of the KPIs for the dashboards and Digistore24 Analytics. KPIs are statistical values (i.e. numbers and data) such as: the number of sales, your earnings, or the conversion rate.

If you know that you earn an average of $1 per click, you have earned $0.50 per click on your advertisement if the click price is $0.50.

Icon	Explanation	Benefit/Example
	Customer value The average earnings (= vendor net payout) per customer including all purchases, upsells, recurring payments minus returns. Serves as a guide as to how much each customer is worth.	Example: Customer buys a product for $40, then an upsell for $60. Customer value for this customer is $100. Benefit: If you know that you earn an average of $100 per customer, you can spend up to $100 in advertising to gain a new customer without making a loss.
	Sales The number of sales.	An overview that enables you to see every change immediately. Under "Define settings" you can also select the following Type of value: Earnings (less security retention) Security deposit
	Earnings per click The average earnings per click on a promolink.	If you know that you earn $1 on average with each promoclick, then you have $0.5 per click on your advertisement if the click price of the advertisement is $0.5.
	General overview Detailed overview of total earnings in a given time period. Important: refunds and chargebacks have already been deducted.	This way, you never lose track of your business.
	Current subscriptions The amount, turnover or earnings (= net payout amount) for all active subscriptions.	An overview of your recurring income and guidance for planning new content.
	Next payout The next expected payout amounts and dates.	Guide as to how much money you will receive and when, helping you to plan for the future.
	Cancellations The number of refunds and chargebacks in a selected period.	Identify weaknesses in your sales funnel or products early on. Under "Define settings" you can also select the following Type of value: Earnings (less security retention) Security deposit
	Subscription cancellations The number of cancellations of subscriptions and installments.	Identify weaknesses in your sales funnel or products early on.
	Visitors The number of promo-clicks or order form visitors (depending on the setting). Type of visit: Promo clicks Order form visitors	Useful for measuring the success and optimization of your campaigns. In addition to the number of promo-clicks or order form visitors, you can also display the average click price and the total click price. Procedure In a dashboard, you add the visitor tile and make the corresponding settings there. In the Digistore24 statistics, you add the KPI table, select visitors from the list and then make the desired settings.
	Conversion rate The conversion rate of order forms or sales pages (depending on the setting). Type of conversion: Click-to-order form conversion Sales page visitors who reached the order form via a promo click. Click-to-sale conversion Sales page visitors who purchased via a promo click. Order form-to-sale conversion Order form visitors who purchased via a promo click. Upsell conversion Number of visitors who purchased the initial product via a promo click and then purchased the 1st upsell product.	With this KPI, you know exactly which step in your funnel to optimize to achieve even more sales.
	Top products The most successful products including earnings, turnover, or sales figures including the cancellation rate.	Useful to know which products you should focus on.
	Top affiliates The most successful affiliates including earnings, turnover, or sales figures including the cancellation rate.	Find out which affiliate partners you should work more closely with, for example, because they bring you customers with a very high customer value.
	Top vendors The most successful vendors including earnings, turnover, or sales figures including the cancellation rate.	Find out which vendors bring you long-term high earnings.
	KPI table All KPIs (key performance indicators) you have set in the correct order and including trend in one table.	Useful for experts to relate and compare various KPIs.
	Top countries Representation of the most successful countries including earnings, turnover, or sales figures including the cancellation rate.	Find out in which countries your products sell particularly well and intensify your sales activities there.
	Upsell purchase rate Measures the success of your upsell funnels.	Find out which funnels work best.
	Subscription retention period (only in dashboards) The duration for which a subscription was paid on average. The KPI can be displayed as its own tile or in the KPI table. It is also displayed in the "Active monthly subscriptions" tile.	Find out how long customers pay for your subscription products.
	Promo link generator With this KPI, you can quickly create a promo link for your desired product.	Create promo links on the fly to make them available to your affiliates.
	Expected earnings This KPI shows you the total of all installment or subscription payments you can expect as a vendor or affiliate, e.g., per week, month, or year. Both time-limited and unlimited subscriptions are included in the subscription payments.	If you know which earnings are still outstanding, you can better plan your expenses, e.g., for advertising, in advance.
	CC chargebacks Credit card chargebacks	Keep track of credit card payment chargebacks to identify areas for optimization.
	New partnerships This tile is available only in the affiliate dashboard. It displays all new product and vendor partnerships of the last 7 days including links to affiliate support pages or advertising material sections, if available. If multiple partnerships exist for a vendor, they are grouped by the vendor's name.	As an affiliate, keep track of new partnerships and see immediately if advertising materials are available for the products.

List of display types

The so-called display types determine how the KPIs are displayed in the tile. Your sales statistics can be displayed, for example, in a table or as a line chart.

Icon	Explanation
For almost all KPIs	Line chart Displays the statistics of your KPI in the form of a graph, showing the height of the values (Y-axis) in a given time frame (X-axis).
For almost all KPIs	Value display Displays the statistics of your KPI in a table. The height of the values (= row) is assigned to a specific time frame (= column).
For almost all KPIs	List Displays your total earnings in a table. Each row shows the earnings of a day, month, year, or week.
For KPI: Current subscriptions	Subscription display Displays how many active subscriptions you have and shows the associated turnover for this and the next month.
For KPI: Subscription cancellations	Subscription cancellations Shows the total number of subscription cancellations in the last seven days and what type of subscriptions they are.
For KPIs: Top products/affiliates/vendors	Top list Displays in a table your top products, top affiliates, or top vendors including the associated cancellation rate and earnings.
For KPI: KPI table	KPI table Displays the values you set in a table. This allows you to compare different KPIs.