Digistore24 Analytics shows you the key metrics of your business - all in one place.

See at a glance where your visitors come from, where they drop off, and how your revenue is developing. This way, you can quickly identify what's working - and where to make adjustments.

You'll find Analytics in the left sidebar. It consists of two areas:

• Overview page ("General analytics"): Your most important metrics at a glance - customizable to your needs.
• Topic dashboards: Go deeper - for example into funnels, revenue, products, or customers.

All areas use the same tools: filters, date range selection, and comparison. Once you know how they work, you'll find your way around everywhere.

Tip

To make sure your data is fully captured, set up your tracking first. You'll need a promocode or promolink for this. → Set up promocode and promolink for tracking

Structure: Overview page and topic dashboards

In the sidebar under Analytics, you'll find two levels:

• General analytics - the overview page. Here you see your most important metrics in one place. You can customize this page to your needs (more on this under "Customize your dashboard").
• Topic dashboards - grouped by categories like Funnel, Revenue, or Customers. Each dashboard answers a specific question about your business.

Note

As a vendor and as an affiliate, you'll see dashboards and metrics tailored to your role. The table below shows which dashboards are available for which role. The tools (filters, comparison, customization) work the same in both views.

Which topic dashboards are there?

Each dashboard is tailored to a specific question. The following table gives you an overview.

Filter, compare, choose date range

On every page in Analytics, you'll find the same tools. Once you know them, you can use them everywhere.

Choose date range

In the top left of every page, you choose the date range for your data. You have two options:

• Predefined date ranges - for example Today, Last 7 days, Last 30 days, This month, This quarter, or This year.
• Custom - choose any start and end date.

Compare

Next to the date selection, you can activate a comparison period. This lets you see how your metrics have changed over time.

You compare either with the previous period or with the previous year. Previous period means: if you selected "Last 30 days" as your date range, Analytics automatically compares with the 30 days before that. When comparison is active, trend arrows and percentage changes appear on the metric cards and in the charts.

Note

Not all chart types support comparisons (for example pie charts, funnels, or the payout table). If a comparison is not possible, the page will show you a corresponding notice.

Filters

With filters, you narrow down the displayed data - for example to a specific product, campaign, or country. Click + Add filter at the top of the page.

Two things are important here:

• Filters apply globally. A filter applies to all metrics and charts on the entire page. You don't need to set it separately for each tile.
• Combine multiple filters. You can use up to 10 filters at the same time. Multiple filters are combined with AND logic - meaning the data must meet all conditions simultaneously.

Which filters are available to you depends on whether you're logged in as a vendor or affiliate. Some dashboards offer additional filters relevant to their topic - for example payment method or sales type.

Chart types: Charts and tables

Analytics offers you different chart types. Which one works best depends on what you want to see:

• Metric cards - show individual values as a number, for example promo clicks or gross revenue. Use the dropdown to switch the displayed metric.
• Line chart - good for trends over time.
• Bar chart - good for comparisons between categories.
• Pie chart - good for proportions and distributions.
• Table - the most detailed view, with grouping and breakdowns.
• Funnel - good for step-by-step processes and transitions between stages.

Tip

Above each metric, you'll see an info icon. Hover over it to see an explanation of the metric and its calculation formula.

Customize your dashboard

On the "General analytics" page, you can choose which metrics and charts you see. Click Customize in the top right to open the customization mode.

Note

Customization mode is only available on the "General analytics" page. The topic dashboards have a fixed structure.

Payout overview

At the bottom of the "General analytics" page, you'll see a payout overview with your next scheduled payouts.

The table shows you per payout: date, commissions, merchant reserve, chargebacks, refunds, and the payout amount. If a payout doesn't reach the minimum threshold, you'll see a warning icon with the missing amount.

Note

The displayed values are estimates. Chargebacks, fees, and refunds may still change the final amount.

Settings

Under Analytics > Analytics configurations, you'll find global settings for your analytics. There you set the display currency. All revenue values in Analytics will then be shown in this currency.

Prerequisite: Set up tracking

For Analytics to show complete data, your tracking needs to be set up.

Without a promocode or promolink, certain metrics will be missing - for example sales page visitors or the click-to-sale conversion. You'll still be able to see revenue data, but you won't be able to draw conclusions about your funnel.

→ Set up promocode and promolink for tracking