Affiliates (from the English "to affiliate": join/associate) are distributors for products offered for sale by vendors.
- Vendors can promote their products more extensively with the help of affiliates to reach more customers and generate more sales. For this, they determine for each of their products how much commission affiliates receive for successfully recruiting customers.
- Affiliates earn money through commissions. They do not need their own products, but specialize in recruiting customers for the products of others.
- Vendors can also be affiliates for other vendors. For example, vendors can place advertisements for matching products of other vendors on their website.
This way, both sides benefit. The more affiliates vendors have, the better known their products can become and the more sales they can generate. The more often the product is sold, the more commissions the affiliates receive.
Find Affiliates
The following are common ways to grow your affiliate network. If the people you ask are already registered on Digistore24, you can send them the promolink or the link to your affiliate support page directly. If they have not registered yet, send them the invitation link.
Place your product on the marketplace
The easiest way to grow your affiliate network is the Digistore24 marketplace. When you place your products on the marketplace, affiliates find you!
Acquaintances and friends/ warm calling
Many partnerships come about because people from the same industry know each other personally. Use your contacts! Global online commerce is less anonymous than you might imagine. Large vendors maintain intensive contact with their sales partners. Don't be afraid to ask your friends and acquaintances in the industry to market your products for a generous commission.
Cold calling
Cold calling is the process of contacting people you do not know beforehand in order to establish business relationships. Since cold calling does not rely on existing trust between the contact persons, a self-confident appearance is of particular importance. A cleverly chosen email subject line, a promising product and a meaningful affiliate support page can contribute significantly to success. Find other online retailers from your niche and don’t hesitate to contact them. When contacting them, it is best to be brief and precise. We recommend the “What-Who-How-Format” which is widely used in the Anglo-American world.
Your customer list
Most affiliate requests will come through your own customer list. Nothing is more effective than the real recommendation of a product by a neutral third party who recommends your product/service. Many of your customers are internet-savvy and run their own blog or are otherwise active in the relevant industry. Contact your customers and ask them to become affiliates/sales partners for you!