In the first step you create a product on Digistore24 and set it up. This is the basis for everything else and will only be linked accordingly.

1. In the Vendor view, go to Product setup > Product configuration.
2. Click on the Add product button.
3. Enter a Product name.

4. Select the product language at Language.

   If you want to offer the product in additional languages, create a separate product for each language (see Offer a product in multiple languages).

5. You can enter a Product name for buyers.

6. Select a Product type from the Event category. Depending on your selection, additional input fields will appear.

   Note
   Not all available product types are displayed in the list. To offer certain product types, you first need to contact our support (see Digistore24 product types).  

7. If the field Seminar country is displayed due to the selected product type: Select a Seminar country.

   Note
   The seminar country is the country where the event takes place.
   The available seminar countries depend on your signed reseller contracts (see here).
   Depending on the reseller, possible seminar countries differ. You can find an overview here.

8. You can select a Product group to which the product should be assigned.
9. You can enter a Note. The content of the field is only visible to you.
10. You can enter a Tag.
11. Specify the Affiliate commission specifically for this product.
12. Enter the URL of the sales page in the Sales page field. If you leave this field blank, the URL of your order form will automatically be entered.
13. Enter the URL of the thank you page in the Thank you page field. This is mandatory.
    However, you do not need your own thank you page:
    1. if you deliver your digital product via the Download vault. Here the customer will receive your download product directly on the Digistore24 order confirmation page.
    2. if you have an IPN connection to Digibiz24 and Digimember. Then the customer will receive their access data and further steps directly on the Digistore24 order confirmation page. This also applies to generic IPN connections.
14. Do not apply for approval yet - you will do that later!
15. If you want to limit sales (e.g., by time), you can set this in the Sales restrictions section at the bottom.
16. Click Save at the very bottom.

Next, it is a good idea to create a payment plan right away. A payment plan sets both the price of the product and the way the customer buys your product, for example by one-time payment, subscription, or installment.

Since subscriptions and installment payments are uncommon for many event offers, this guide does not cover those options. If you want to set them up, you can find instructions here.

This is how you set up your payment plan:

1. In the edit view of the product you just created, switch to the Payment plans tab. You can find the tabs between the title of the page and the navigation bar. If you are no longer in the edit view of your product, go back to Product setup > Product configuration, find your product in the list, and click the Pencil icon on the far left.
2. Under Currency, set which currencies may be used for payment.
3. Under All prices are, choose whether the price (or prices, if you have multiple payment plans) should be gross or net. To find out the difference, click here.
4. Under Show VAT on Order Form, select whether you want the VAT amount to be displayed on the order form.
5. Under Payment methods you can choose which payment methods can be used.
6. Click Save. Now scroll down to the Add payment plan section.
7. If you wish, you can set a free trial period during which the customer can use your product free of charge after entering their payment details.
8. Under First payment, set the cost at the first payment. For one-time payment, this is the final price.

9. Under Number of payments, choose whether your product is purchased by one-time payment, subscription or installment payment (select the number of installments in the dropdown list). Useful information: You can also add multiple payment plans to a product so the customer can choose a financing option. Example: A customer can buy product X for 399€ immediately or book a subscription of 29.99€ per month.

   If you chose installment payments, continue reading. Otherwise, skip directly to item 11 in this guide.

10. If you selected Installment payment at item 7, you will now see the Subsequent payments field. Enter the amount the customer should pay after the first payment. Example: The vendor sets 10€ as First payment and 5€ as Subsequent payments. The customer is charged 10€ at purchase and 5€ in each following month.
11. If you selected Installment payment at item 7, you will now see First billing period. Define the interval between the first and second debit.
12. If you selected Installment payments at item 7, you will now see Subsequent billing periods. Define the intervals between debits after the second debit.
    Example: First billing period: 6 months. Subsequent billing periods: 1 month. The first debit occurs at purchase, the second in month 6, and all following debits every month thereafter.
13. If you select Yes for Quantity discounts, a new field will open where you can define additional prices.
14. If you selected Installment payments at item 7, specify here whether it is actually an installment payment or a time-limited subscription. More information can be found here.
15. Sequence is only relevant if you have created multiple payment plans.
16. Make sure the Active switch is set to Yes.
17. If you select Yes for Specify your own texts, a new field will open where you can replace the default Digistore24 texts with your own.

If you are satisfied, click Add payment plan.

There is a payment plan preconfigured!

When you create a product, Digistore24 automatically creates a payment plan with a single payment of 37€. If you have created your own payment plan, you can delete the preconfigured one by clicking the X icon. Alternatively, you can edit it by clicking the pencil icon.

Now you have created your product and set up at least one payment plan. If you upload a product image, it will enhance your order form.

1. In the edit view of the product you just created, switch to the Order form tab. You can find the tabs between the title of the page and the navigation bar. If you are no longer in the edit view of your product, go back to Product setup > Product configuration, find your product in the list, and click the Pencil icon on the far left.
2. Click the image icon next to Product image.
3. Click Upload image.
4. The uploader FileStack will open. Upload a suitable image by dragging and dropping the image into the window, or by clicking Choose the files and selecting the file. Please note: width must be 100–500 px and height must be 100–2,000 px. Supported formats: GIF, JPG, PNG, SVG.
5. Click Upload. Once the upload is complete, you will be returned to the edit view of your product.
6. Click Save.

You have now set up your product.

As a vendor, you can create e-tickets for your in-person events and seminars. Depending on your preference, your e-tickets can include your logo, directions, and a map for orientation. In addition, a QR code and barcode are added to your e-ticket to allow for quick visitor registration on site.

Follow the step-by-step guide to create an e-ticket.

Next, you create an order form for your product. There are three options: the responsive order form, the classic order form, and the multi-step order form. You can find an overview below.

In the following step-by-step tutorial, we will show you how to create a responsive order form. If you want to create one of the other order forms, look here.

1. In the Vendor view, go to Product setup > Order forms.
2. Click Create responsive order form.
3. You are now in the order form editor, the so-called building block mode.
4. First, get an overview of the available elements.
5. You can add elements from the left by dragging them to the desired place with the left mouse button held down. You can resize an element by dragging its right edge. Please note that the header image cannot be resized.
6. If a Pencil icon is displayed in the upper right corner of an element, you can edit its settings. For some elements, this is mandatory, otherwise they will not be displayed on the order form.
7. If an X icon is displayed in the upper right corner of an element, you can remove the element.
8. Arrange the elements as you like. When you are finished, click Save.

After you have created your order form, you can now link it to your product:

1. In the Vendor view, go to Product setup > Product configuration.
2. Click the Pencil icon for the product you want to link to the order form.
3. Switch to the Order form tab.
4. Scroll down to the Order form section and select the order form you just created.
5. Finally, click Save.
   You have set up your order form. Now add it to your sales page, for example by linking it to a “Buy now” button.

Find link to the order form:

1. In the Vendor view, go to Product setup > Product configuration.
2. Click the Pencil icon for the product linked to the order form.
3. Switch to the Links tab.
4. The second link from the top is the link to your order form.

You have successfully created, customized, and linked your order form to your product and sales page.

Next, you should set up a return policy. It defines the return period, i.e. how long after the payment the customer has the possibility to return the product.

Difference between purchase and payment!

In this article, it is important that you understand the difference between a purchase and the payment. A return period starts from the moment of payment, i.e. as soon as the product price including VAT has been debited from the customer’s account. The moment of payment does not necessarily have to occur simultaneously with the purchase (=ordering/successfully completing the order form). For example, if you have set a trial period for your product, the payment may be delayed.

To set up a return period, follow this article.

1. In the Vendor view, go to Product setup > Product configuration.
2. Click the Shopping cart icon for your product. You are now on your order form.
3. If you have created multiple payment plans, select the payment plan you want to test.
   If you have added additional mandatory input fields, complete those as well.
4. Enter your name and email address.
5. Select the Test Pay method in the payment options.
   Note: This payment option is only visible to you as the seller. Customers will not see it.
6. Click Test payment.

If everything is set up correctly, you will be redirected to the order confirmation page or—if specified—to your thank you page.