In marketing, "social proof" is about showing that other people have already purchased and tested a product or service, e.g., in the form of reviews. The idea underpinning it is that people look at the behavior of other people when they are unsure about something. In this context, prospective buyers look at buyer behavior when they are not sure whether to purchase the product.

With social proof, you show your prospective buyers that other customers have already bought your product. For this purpose, Digistore24 displays real purchases in an anonymous form. This way, you boost your credibility and strengthen the trust in your products.

You can use the social proof as a bubble or as a box and integrate it into your page here.

Social proof bubble

• The social proof bubble is a small pop-up that evidences the purchase of a customer.
• The bubble will be displayed on the page for a few seconds and then it will be hidden again. In this manner, purchases are displayed one after the other.
• The bubble is normally used on the order form. However, you can also embed it on your sales page.

Social proof box

• The social proof box evidences the purchase of several customers at the same time.
• The box is displayed permanently.
• The box is only used on the sales page.

Anonymization of data

Digistore24 displays real purchases as social proof. To ensure that no conclusions can be drawn about the actual buyers for data protection reasons, the data is anonymized. However, since the IP address is transmitted, you should include this in your privacy policy. You can find sample texts for this under the following link: Privacy policy > Sample texts for vendors and affiliates.