If you want to track your advertising campaigns, you can add a tracking key (for vendors) or a campaign key (for affiliates) at the end of the links you use for the advertising campaign.
Difference between tracking key and campaign key
|
|
Tracking key | Campaign key |
|---|---|---|
| Who is it for? | For vendors | For affiliates |
| Looks like this and is attached to the end of the link: | /?ds24tr= TRACKINGKEY * | /CAMPAIGNKEY * |
| When a customer calls up the key, it is stored as a cookie: | Yes | Yes |
| Can be attached to the promolink | Yes | Yes |
| Can be attached to the content link | Yes | Yes |
| Can be attached to the orderform link | Yes | No |
* TRACKING KEY/CAMPAIGN KEY will be displayed under Reports > Transactions for a purchase made via the respective link. You can freely choose your tracking key/campaign key, but it must not be longer than 127 characters.
What does a tracking key in a link look like?
The tracking key is attached to the end of the promo, content, or orderform link.
| Promolink | https://www.digistore24.com/redir/PRODUKT-ID/AFFILIATE/?ds24tr=TRACKINGKEY |
| Content link | https://www.digistore24.com/content/PRODUKT-ID/CONTENT-LINK-ID/AFFILIATE/?ds24tr=TRACKINGKEY |
| Orderform link | https://www.digistore24.com/product/PRODUKT-ID/?ds24tr=TRACKINGKEY |
The blue highlighted text TRACKINGKEY can be replaced with any combination of letters and numbers, but do not replace the preceding ?ds24tr=.
Please pay attention when selecting your tracking key!
Please ensure that your tracking key is not longer than 127 characters and consists only of the following characters:
-
Small and capital letters without umlauts
-
Underscores
-
Hyphens
-
Numbers
What does a campaign key in a link look like?
The campaign key is attached to the end of the promo or content link.
| Promolink | https://www.digistore24.com/redir/PRODUKT-ID/AFFILIATE/CAMPAIGNKEY |
| Content link | https://www.digistore24.com/content/PRODUKT-ID/CONTENTLINK-ID/AFFILIATE/CAMPAIGNKEY |
| Orderform link | https://www.digistore24.com/product/PRODUKT-ID/?cam=CAMPAIGNKEY |
The blue highlighted text CAMPAIGNKEY can be replaced with any combination of letters and numbers.
Please pay attention when selecting your campaign key!
Ensure your campaign key is not longer than 127 characters and consists only of the following characters:
-
Small and capital letters without umlauts
-
Underscores
-
Hyphens
-
Numbers
Examples/Use Cases
Tracking key example (vendor)
The vendor Max Mustermann sells the product "Yoga for Beginners" with the ID "12345". He places ads for this product on Facebook and Google using the promolink for his product. To find out which campaign works better, he added a tracking key at the end of both promolinks. For Facebook, he replaced the tracking key placeholder with Campaign1Facebook. For Google, he replaced the tracking key placeholder with Campaign2Google. His links now look like this:
Facebook ad promolink: ?ds24tr=Campaign1Facebook
Google ad promolink: ?ds24tr=Campaign2Google
If a customer purchases his product via the Facebook promolink, he will now see the placeholder "Campaign1Facebook" in the column "Tracking key" under Reports > Transactions
If a customer purchases his product via the Google promolink, he will now see the placeholder "Campaign2Google" in the column "Tracking key" under Reports > Transactions
Campaign key example (affiliate)
The vendor Max Mustermann sells the product "Yoga for Beginners" with the ID "12345". The affiliate with the Digistore24 ID KlausMeier advertises this product via his email newsletter and his blog. To find out which campaign works better, he added a campaign key at the end of both promolinks. For the email newsletter, he replaced the campaign key placeholder with Campaign1Email. For the blog, he replaced the campaign key placeholder with Campaign2Blog. His links now look like this:
Email newsletter promolink: Campaign1Email
Blog promolink: Campaign2Blog
If a customer purchases his product via the email newsletter promolink, he will now see the placeholder "Campaign1Email" in the column "Campaign key" under Reports > Transactions
If a customer purchases his product via the blog promolink, he will now see the placeholder "Campaign2Blog" in the column "Campaign key" under Reports > Transactions