When the order form is called up, Digistore24 sets a cookie. This is how page visitors are counted.

You can use tracking to analyze the behavior of visitors to your order forms.

The Digistore24 order form is your point of sale. Here, your customer ultimately decides whether they really want to buy your product or not. If they trust you, they will make the effort to select a payment method and enter their details to complete the payment. Therefore, it is important for you to know how many visitors click on the order button on your sales page and land on the order form.

This is exactly what order form tracking does for you. Digistore24 measures the number of visitors at this point and can transfer this information to other systems. Alternatively, you can find this information under Reports > Analytics.

Digistore24 can transmit the number of visitors to the following tracking systems:

• Facebook Conversion API

• Google Analytics

• Infusionsoft

• Klick-Tipp

• Any system that uses tracking pixels

• Any system that uses tracking codes

How exactly does tracking work?

Tracking works in such a way that each visit via cookies is counted only once. If a visitor calls up the order form seven times, it still only counts once. If you first called up the order form without calling up your promo link, this will have already been counted - without you being an affiliate yourself.

This also means that bots cannot falsify tracking: they are simply not counted.

To verify that the counter is working, you can do the following:

1. Delete all cookies.

2. Call up the promo link.

3. Call up the order form.

Then it will be counted.

Please note that the sale is always attributed to the last affiliate who sent the visitor.

How can I set up order form tracking?

Basically, Digistore24 automatically provides a way for you to track the traffic on your order form.

You can find an overview under Reports > Analytics in the Visitors section, which shows how often your order form has been visited. However, in order to count the visitors, you need a promo code and a promo link. Check out this article.

If you want to track your traffic with a tracking system like Google Analytics, proceed as follows:

Step-by-step guide

1. In the vendor view, open Settings > Order form tracking.

2. Click the Set up new tracking button.

3. Choose a name for your new tracking. Only you can see this name.

4. In the Active field, select Yes if the tracking code should be activated immediately after saving. Select No if you want to activate it later.

5. Select the products for which you want to activate the tracking.

6. In the Enable cookie banner field, select Yes if a consent query should be displayed on the order form for legally compliant tracking.

   Note

   In some cases, the field will not be displayed. Alternatively, return to Settings > Order form tracking > Order form after saving. Select the desired tracking from the list of tracking codes. In the Cookie banner field, a green checkmark icon must be set for the cookie banner to be activated. If a red icon is set, click on it to change it.

7. Select the sales types for which tracking should be enabled.

8. In the Embed on field, you can choose whether the tracking code should be embedded only on the order form, only on the order confirmation page, or on both pages.

9. If order confirmation page is (also) selected: If you also want to embed the tracking code on the order confirmation page, the additional field On order confirmation page will appear. You can now set whether you want to display the tracking code only the first time the customer visits or every time they access it. You can also choose which products in the funnel this should apply to.

10. In the Tracking type field, select which type/system you want to use for your tracking. Do you want to:

    • ... use a tracking code of a system?

    • ... use a tracking pixel of a system?

    • ... use Klick-Tipp (more information here)?

    • ... use Keap Max (more information here)?

    • ... use Google Analytics (more information here)?

11. Depending on which type you selected in point 8, you should fill in the following fields:

    • Tracking code: Enter your tracking code here. It is very likely that we don't know your tracking code yet. For security reasons, we need to check it (see below).

    • Tracking pixel: Enter the URL of your tracking pixel here. This will then be embedded via iframe on the order form and/or the order confirmation page. You are therefore free to choose whether you want to include a website or an image.

    • Klick-Tipp: Enter your Klick-Tipp tagging pixel here. It is very likely that we don't know your tracking code yet. For security reasons, we need to check it. Find out more here.

    • Infusionsoft: Enter your tracking code here. It is very likely that we don't know your tracking code yet. For security reasons, we need to check it. Find out more here.

    • Google Analytics: Please enter your ID and the domain of your sales page in the Google Analytics ID and Sales page domain fields.

12. Once you have entered all the information, scroll to the bottom and click on Save.

My code is not recognized.

It may be that your tracking code has never been used before and the following error message appears:

This tracking code is not yet recognized by us. Please send this tracking code to consultants@digistore24.com so that we can analyze and approve it. Once the code has been successfully verified, you can insert it here.

If this is the case, please send an email with the following content to consultants@digistore24.com:

• An .html file that contains the tracking code. Why not directly in the email?: Your email program might change the code when sending.

• A screenshot of the console showing no error (see examples below)

A detailed description can be found here:

Step-by-step guide

1. Create an empty text file with the extension ".html", e.g. "code.html". This is possible with preinstalled programs like "Editor" (Windows) and "TextEdit" (MacOS).

2. Add your tracking code to this text file. Save the .html file afterward.

3. Open the text file in your web browser. If your web browser is not set as the default program to open .html files, right-click on the file, click "Open with..." and select a web browser of your choice. Since Google Chrome is one of the most widely used browsers, this guide will be based on Chrome. This guide can also be used with any other browser. Please find out how to open the developer console in your browser.

4. Now open the developer console in Chrome. Press either F12 or the key combinations [Ctrl]+[Shift]+[J] (Windows) or [⌘]+[alt]+[J] (MacOS). If you see a red error message in the "Console" tab, the code is incorrect. If the console is empty, the code is correct.

5. If the code is incorrect, please correct it before sending it to us again.

6. If the code is correct, please send two files to code@digistore24.com:

   1. The .html file you created that contains the tracking code. Why not directly in the email?: Your email program might change the code when sending.

   2. A screenshot of the console showing no error (see examples above)

Example of correct code:

Example of incorrect code: