You can sell both digital and selected mail order products with Digistore24. Digital products include the following product types:
- Online Coaching
- Telephone coaching
- Remote services delivered electronically (e.g., online courses)
Each product you sell must be created as a separate product in your Digistore24 account. This applies to products that are just free gadgets as well as larger product packages. In the following step-by-step tutorials we will show you all the steps you need to set up your product and to request approval for it.
Step 1: Set up product
In the first step you create a product on Digistore24 and set it up. This is the basis for everything else and is only linked accordingly.
- In the Vendor view, go to Account > Products.
- Click on the Add product button.
- Specify a product name.
- Select the product type Online Coaching from the Services category.
- Specify the affiliate commission specifically for this product.
- Enter the URL of your sales page.
- Enter the URL of the thank you page in the Thank you page field. This is mandatory.
However, you do not need your own thank you page:- if you deliver your digital product via the download vault. Here the customer will receive your download product directly on the Digistore24 order confirmation page.
- if you have an IPN connection to Digibiz24 and Digimember. Then the customer will receive his access data and further steps directly on the Digistore24 order confirmation page. This is also valid for generic IPN connections.
- Do not apply for approval yet - you will do that later!
- If you want to limit the sale time, for example, you can set it in the bottom window Sale restrictions.
- Click on Save at the very bottom.
Now it is a good idea to create a payment plan directly. A payment plan specifies not only the price but also the way the customer will purchase your product: by one-time payment, subscription or installment.
Step 2: Set up payment plan
This is how you set up your payment plan:
- In the edit view of the product you just created, switch to the “Payment Plans” tab. You can find the tabs between the title of the page and the navigation bar. If you are no longer in the edit view of your product, you can access it by going back to Account > Products. There, find your product and click on the pencil icon in the product's row.
- For “Currency”, set which currencies may be used for payment.
- For "All prices are ", choose whether you want the product's price or prices (for multiple payment plans) to be gross or net. To find out the difference, click here.
- For "Show VAT on Order Form", select whether you want the amount that the VAT represents to be displayed on the order form.
- For “Payment methods”, choose which payment methods can be used.
- Click "Save". Now scroll down to the “Add payment plan” window.
- If you wish, you can set a free trial period during which the customer can use your product free of charge after entering their payment details.
- Under “First payment”, set the cost at the first payment. For the one-time payment, this is the final price.
- Under “Number of payments”, specify whether your product will be purchased by one-time payment, subscription, or installment. Useful information: You can also add multiple payment plans to a product so that the customer can choose a financing option.
An example: A customer can buy product x for 399€ immediately or book a subscription of 29,99€ per month. Since you are selling a mail order product, it hardly makes sense to offer a subscription.If you have opted for installment payments, continue reading the instructions, otherwise go directly to point 11 in these instructions.
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If you have chosen installment payments at point 7, you will now see the “Subsequent payments” field. Enter here the amount that your customer should pay after the first payment has been made.
An example: A customer has taken out a subscription with monthly debit. The vendor has set 10€ as “First payment” and 5€ as “Subsequent payments”. Now the customer is debited 10€ at the time of purchase and 5€ in the following month. - If you have selected installment payment at point 7, you will now see the field “First billing period”. Here you can define the time interval between the first and the second debit.
- If you have selected installment payments in point 7, you will now see the field “Subsequent billing periods”. Here you can define the time intervals between the debits after the second debit.
An example: A customer books a subscription in the first month of the year. The vendor has set 6 months as the first billing period and 1 month as the “subsequent billing periods”. Accordingly, the first debit at the time of purchase occurs in the first month, the second debit in the sixth month, and all subsequent debits in each subsequent month. - If you select "Yes" for "Quantity discounts", another field opens where you can specify additional individual prices.
- If you have selected installment payments in item 7, you should specify here whether it is actually an installment payment or rather a time-limited subscription. More information on the difference and detailed explanations can be found here.
- "Sequence" is only of interest to you if you have created multiple payment plans.
- Make sure that in the field “Active” the switch is set to "Yes".
- If you select Yes for "Specify your own texts", another field will open where you can replace the default Digistore24 texts with your own.
Once you are satisfied, click on “Add payment plan”.
There is a payment plan preconfigured!When you create a product, Digistore24 automatically creates a payment plan with a single payment of 37€. If you have created your own payment plan, you can easily delete it by clicking on the X icon. Alternatively, you can edit the payment plan by clicking on the pencil icon.
Now you have created your product and set up at least one payment plan. If you upload a product image, it will enhance your order form.
Step 3: Upload product image
- In the edit view of the product you just created, switch to the “Order Form” tab. You can find the tabs between the title of the page and the navigation bar. If you are no longer in the edit view of your product, you can access it by going back to Account > Products, find your product in the list below and click on the pencil icon on the far left.
- Click the image icon next to "Product Image".
- Click on "Upload image".
- Now the uploader “FileStack” will open. Upload a suitable image by either dragging and dropping the image onto the window or by clicking “Choose the files” and then selecting the appropriate file. Please note that the width can only be 100 to 500 pixels and the height can only be 100 to 2,000 pixels. You can upload your image in GIF, JPG, PNG, SVG formats.
- Click on “Upload”. Once the upload is complete, you will be returned to the edit view of your product.
- Click on Save.
You have now set up your product.
Step 4: Create order form
In the third step, you create an order form for your product. There are three implementation options: the responsive order form, the classic order form and the multi-step order form. Below is an overview.
Responsive | Classic | Multi-Step | |
Customization | Adapts to the end device (i.e., mobile phone/tablet/computer). | Does not adapt, looks the same on all devices. | Adapts to the end device (i.e., mobile phone/tablet/computer). |
Structure | Can be customized through the building block mode. This means that a wide range of elements can be added to the order form but also deleted, with variable size and position. | Has a fixed structure that cannot be customized without CSS skills except for the colors and the backgrounds. | Has a fixed structure that cannot be customized without CSS skills except for the colors, order and the backgrounds. However, the order form consists of several steps that can boost your conversion tremendously. |
Linking | Is a separate page that is linked on the sales page. | Is a separate page that is linked on the sales page. | Can be placed on any page by code. |
In the following step-by-step tutorial, we'll show you how to create a responsive order form. If you want to create one of the other order forms, check here.
- In the vendor view, go to Account > Order forms.
- Click on the “Create responsive order form” button.
- You are now in the order form editor, the so-called “building block mode”.
- First, get an overview of the available elements.
- You can add elements from the left by dragging them with the left mouse button to the intended place. You can make the element wider and narrower by clicking on the right outer side and dragging left or right. Please note that the header image cannot be resized.
- If an element has a pencil icon in the upper right corner, you can make settings for the element by clicking on the icon. For some elements, this is even mandatory, otherwise, it will not be displayed on the order form.
- If an element has a X icon in the upper right corner, you can remove the element by clicking on the icon.
- Arrange the elements as you wish. When you are done, click on "Save".
Step 5: Link order form to product
After you have created your order form, you can now link it to your product. Proceed as follows:
- In the vendor view, go to Account > Products.
- Click on the pencil icon of the product you want to connect to the responsive order form you just created.
- Switch to the “Order Form” tab.
- Scroll down to the “Order form” window. Here you select the order form you just created.
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Finally, click on "Save".
You have set up your order form. Now add your order form to the sales page, for example by linking the order form to a “Buy Now” button on your website.
Find link to the order form:
- In the vendor view, go to Account > Products.
- Click on the pencil icon of the product you want to connect to the order form you just created.
- Switch to the “Links” tab.
- The second link from the top is the link to your order form.
You have now successfully created, customized, and linked your order form with your product and sales page.
Step 6: Set up return period
Now you should set up a return policy. It defines the return period, i.e., how long after the payment has been made the customer has the possibility to return the product.
Difference between purchase and payment!In this article, it is important that you understand the difference between a purchase and the payment made. A return period starts from the moment of payment, i.e., as soon as the product price including VAT has been debited from the customer's account. The moment of payment should not necessarily occur at the same time as the purchase (=ordering/successful completion of the order form): For example, if you have set a trial period for your product, the payment may be delayed.
To set a return period, follow this article.
Step 7: Deliver product via download vault
With the download vault, you automatically make your digital products available for download via the Digistore24 order confirmation page. Upon successful purchase, the customer is directed to where they can download your files stored in the download vault.
Benefits of the download vault:
- Protection against viruses and hacker attacks
- Option to limit the download period
- Option to limit the number of possible downloads
- Possibility to upload multiple files as file packages, e.g., via Google Drive or Dropbox (recommended)
Attention: Fee for using the download vault
In addition to the Digistore24 (reseller) margin, there is a fee of 0.25 € per started gigabyte for use of the download vault. This applies per purchase. However, further downloads by the customer and as well as uploads are free of charge. Get a sample calculation here.
Note: The use of the download vault is only possible in combination with the Digistore24 order confirmation page. Please leave the thank you page entry blank so that the Digistore24 order confirmation page is automatically set as your thank you page.
Find a step-by-step guide to set up your download vault.
Step 8: Make a test purchase
- In the Vendor view, go to Account > Products.
- For your product, click the shopping cart icon. You will be forwarded to the order form.
- If you have created multiple payment plans, select one of the payment plans you want to test.
If you have added additional input fields and set that it is mandatory to complete those in order to complete the purchase process, complete those as well. - Enter your name and email address.
- Select the “Test Pay” method in the payment options.
Note: This payment option is only visible to you as the seller of the product. Customers will not see this method. - Click on the “Test Payment” button.
If you have set everything correctly, you will be redirected to the order confirmation page or - if you have specified it - to your thank you page.