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Content link - For Vendors

The content link is used to track potential customers, because they are not taken directly to the sales page as with the promolink but rather first to a webinar page, for example.

Example

  1. The customer is led to a webinar page via a content link. The content link sets a cookie in the customer’s browser.
  2. The customer will then receive a link in the vendor’s webinar (e.g. via email after the webinar).
  3. The customer now purchases the product via the vendor’s sales link. Nevertheless, the affiliate is correctly assigned thanks to the cookie that was set at the beginning.

The promolink cannot be used here; this is why there is the content link.

This is what a content link looks like: https://www.digistore24.com/content/PRODUKT-ID/CONTENTLINK-ID/AFFILIATE/CAMPAIGNKEY

Content link explanation:

  • AFFILIATE: Replace with the Digistore24 ID of your affiliate.
  • PRODUCT-ID: Digistore24 will automatically insert the product ID of the product you want to promote.
  • CONTENTLINK-ID: The content link ID is inserted automatically by Digistore24. Please do not change this.
  • CAMPAIGNKEY: Can be appended to the promo link and allows the affiliate to track their campaigns using this key. If you want to track a campaign, use the tracking key.

Example:

Your own Digistore24 ID is “JohnSmith”.

The ID of the product that you want to promote is “220831”.

The ID of your content link is “20581”.

You create a campaign key “Product1”.

Your content link is therefore:

https://www.digistore24.com/content/220831/20581/JohnSmith/Product1

Create content link

  1. In the vendor view, go to Account > Content pages.
  2. Click on the Create content page button.
  3. Enter the URL to which the content link should lead, e.g. an opt-in page, in the Target URL field.
  4. Select the appropriate product in the For product field.
  5. Select the option Request approval now under Approval status. Digistore24 usually approves a content link within 24 hours on business days.
  6. Click on the Save button.

It is recommended to provide the content link to your affiliates either in the marketplace entry or via a help section for affiliates. More information can be found here.

Special use cases

Transfer link to the order form with affiliate ID as a content link

In principle, both the vendor and the affiliate can create the link to the order form. There are 2 options:

Variant 1: You use a content page.

Variant 2: You enter the affiliate directly in the link to the order form.

Both variants have their benefits and are intended for different situations. The differences are explained below:

Variant 1: Use a content page

Specify the sales page in the product details under Account > Products. You can add further sales and advertising pages as content pages. Each content page has its own content link.

If you want to place a link directly to an order form, you can also create the order form as a content page. To do this, you have to store the link to the order form as a content page.

A content page can also act as a sales page.

Step-by-step guide

  1. Note the URL to the order form, e.g.: https://www.digistore24.com/product/PRODUKTID
  2. In the vendor view, go to Account > Content pages.
  3. Click on the Create content page button.
  4. Enter the order form URL in the Target URL field.
  5. Select the relevant product in the For product field.
  6. Select the option Request approval now under Approval status. Digistore24 usually approves a content link within 24 hours on business days.
  7. Click on the Save button.

Now a content link will be displayed to you in the list.

Variant 2: Enter the affiliate in the link to the order form

Add the GET parameter aff to the link to the order form, as shown in the example below:

https://www.digistore24.com/product/123? aff=Digistore24-ID

Replace 123 with your product ID and Digistore24-ID with the Digistore24 ID of the affiliate. Alternatively, you can change the content link so that the affiliate ID is attached as a GET parameter to the target URL of the content link, for example: https://domain.com/?aff=[AFFILIATE]

How your affiliate definitely gets their commission in a webinar

At Digistore24, you can generate a protected cart URL via API

The API function can be used to pass the affiliate ID, the values for all fields in the cart (name, address, email address), and discount codes.

This function is very useful for a webinar, as participants often switch browsers during the webinar, causing the affiliate to lose their commission. In some cases, another affiliate may receive the commission – the one whose cookie was last saved.

This can be prevented

The affiliate ID is permanently stored in the recipient's master record on the webinar registration page. A protected cart URL is generated via the Digistore24 API with this very affiliate ID.

If the webinar participant wants to take advantage of their webinar special offer, they should order via the protected cart URL, ensuring that the affiliate receives their commission – regardless of whether a cookie was set or not.

Implementing this feature requires programming knowledge and is done using the CreateBuyURL function.

If you are a programmer, you can get the related API reference here.