Note

This article is intended for vendors.

If you use an opt-in form or an autoresponder, it is advisable for you as a vendor to set up multi-device affiliate attribution.

The reason is that affiliate attribution via cookies can no longer take place if the potential buyer

• uses different devices (e.g., smartphone, tablet) for the click on the promolink and for the product purchase
• and additionally uses different browsers.

Example

Registration for a webinar via opt-in form

1. The prospect (potential buyer) clicks on the affiliate's promolink via smartphone.
2. The prospect is redirected to your sales page. There they enter their details into your opt-in form for a webinar.
3. They receive the webinar link from you via email. They open this link not on their smartphone, but on their computer.
4. At the end of the webinar, the prospect buys your product. However, there is no attribution.

Solution:

With multi-device affiliate attribution, it is possible to accurately track which purchase was referred by which affiliate, even if a device switch occurs, by transmitting the affiliate ID.

Note

Your benefits as a vendor include:

• Making the marketing of your products more attractive and attracting top affiliates.
• Your affiliates are more satisfied overall, as multi-device affiliate attribution ensures correct attribution even with device changes. Bonus: they recommend you and your products.

How to activate multi-device affiliate attribution

For multi-device affiliate attribution to automatically transmit the affiliate ID to the autoresponder, it is important that the following attribution data is transferred to Digistore24:

• Affiliate ID
• Campaign key (if available)
• Tracking key (if available)

Choose one of the following options to enable multi-device affiliate attribution.

Option 1 - Use the multi-device feature in Klick-Tipp "Enterprise"

If you use the Enterprise version of Klick-Tipp, you can use the "Activate Digistore24 multi-device tracking" feature when setting up your opt-in form.

All further information and a guide can be found here.

Option 2 - Transfer attribution data to autoresponder

In this option, the affiliate uses a content link to direct the potential buyer to your opt-in page. The attribution data is automatically transferred to invisible fields in your opt-in form. This way, the data is saved by your autoresponder along with the other data that the potential buyer entered in the opt-in form (name, email address, etc.).

When you send an email with a configured product link to this customer via your autoresponder, the attribution data is automatically passed on to Digistore24.

A step-by-step guide can be found here.

A guide for Klick-Tipp can be found here.

Option 3 - Link attribution data to the customer's email address (hash)

In this option, the affiliate sends the potential buyer to your opt-in page via a configured link. If they sign up for your newsletter, their email address is automatically linked to the attribution data.

More information can be found here.

Option 4 - Manual technical solutions

The following solutions, which require some technical effort, are available:

• Using a tracking code, you can determine the affiliate ID on a landing page and read it via JavaScript or store it in an HTML form (e.g., an opt-in form). More information can be found here.
• Using an API function, you can store affiliate and tracking data for email addresses. More information can be found here.