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Product launch checklist

As a vendor, it is very important for your success to plan your product launch in great detail. We have compiled a checklist especially for you, so that you can start well prepared for the product launch.

Your employees

  • Are your employees informed? Do they know exactly what to do during the launch?
  • Are you sure that your employees will not be out of office (holidays, relocations, family events) during the launch?
  • Do you have a technical contact person who can remedy any faults that occur during the launch 24/7?

Your server

  • Will your server be accessible?
  • Have you paid the bills for the domain and server?
  • Will your server be able to handle the expected amount of traffic?

Your pages (sales page, thank you page)

  • Is each page displayed correctly?
  • Do the pages work on all possible browsers (Mac, PC, Linux etc.)?
  • Are all graphics loaded correctly on the page?
  • Do all links on the pages (especially the link to the order form) work?
  • Are the right graphics, texts and links available on the page (no placeholder texts etc.)?
  • Do you have a legal notice (legally speaking, this is very important)?
  • Does the customer reach the product on the thank you page? Is it fully uploaded in its place (if necessary)?
  • Has the production of the product actually been completed?

Digistore24

  • Have your products been approved by the Digistore24 team?
  • Do you know that if you are a new vendor, then the payout for high-priced products from 300 € will be delayed?
  • Have you made test purchases?
  • Were there any complications with the test purchase that you have not fixed yet?
  • Are you sure that you have not accidentally set sales restrictions in the product details that might stop the sale at the wrong time?
  • In the product properties, have you set the option Automatically accept affiliations to YES?
  • Are you sure that you have set the right product price and group of buyers?
  • Does the product price and warranty information match what you have set in the Digistore24 system?

Your email campaign

  • Have you prepared and corrected your emails?
  • Is the correct time for sending the message set?
  • Did you send test emails to see what your emails look like?
  • Do your emails have a good subject line?

In case you use Digimember

  • Is the link to Digimember successful? This is best checked by a test purchase. Important questions here are: Has the customer data been correctly entered? Has the customer received their access details so they can log in properly?

In case you use Klick-Tipp

  • Is the link to Klick-Tipp successful? This is best checked by a test purchase. An important question here is: Was the customer data properly entered and tagged?
  • Have you checked your spam score?

If you work with affiliates

  • Do your affiliates know exactly when your launch starts and ends?
  • Have you supplied your affiliates with individual promotional emails?
  • Do your affiliates know the specifics (rules) that they need to consider during the launch?
  • Have you sufficiently motivated your affiliates?
  • Do your affiliates know about any possible sales restrictions?