How to turn your passion into money online

Valentin has a passion for men’s fashion and wants to use that to earn money on the internet. For this reason, he creates an e-book, containing all his fashion knowledge.

Eric also has a desire: he wants to dress better. But sadly Eric is a real beginner when it comes to fashion. Therefore, he looks for men’s fashion pages on the internet, especially on Facebook.

What happens now?

Eric increasingly receives fashion ads as a result of his data on Google and Facebook. Eventually he clicks on one of the ads and arrives on a so-called landing page. He finds the content convincing and thinks the other information on the homepage is very useful too. After a few clicks, he’s redirected to a sales page for an e-book on men’s fashion. Eric buys it for €29.99 and can download directly afterwards.

This is where Valentin and Eric’s paths cross, because the e-book that Eric bought was produced by Valentin.

How did this happen?

Here Anton comes into play. He operates a men’s fashion website and places ads for Valentin’s e-book on it. Customers are led to Valentin’s sales page by simply clicking on the ad. In the end, Anton receives a commission for each sale. Thus, Anton does all he can to help Valentin sell as many books as possible.

Vendor, customer and affiliate

Each online business has three roles, each of which can be occupied by several people: The vendor, the customer and the affiliate. Valentin is the vendor, that is the product manufacturer, because he wrote the e-book. In our example, the customer is Eric, who bought the book. Anton is the affiliate, the one responsible for advertisement. Alternatively, Valentin could also advertise the e-book himself; then he’d be both vendor and affiliate at the same time.

The cooperation between vendor and affiliate
Valentin, the vendor, personally created the sales page to which Eric was redirected, and has continuously adapted it over time. Customers like Eric should find the sales page pleasant, informative and helpful and not feel bored or be put off from buying the product.

Anton placed a banner ad that Eric eventually clicked on. In addition, Anton also created an informative and useful website on men’s fashion. This website provided Eric with helpful advice which is why he trusted it from the very beginning. Eric only decided to buy Valentin’s e-book because the information on Anton’s website (the so-called content page) was good, compelling and trustworthy.

But how did Anton (affiliate) and Valentin (vendor) find each other?

Both Anton and Valentin used the service of Digistore24. First of all, Valentin added his e-book as a product on Digistore24 and, by doing so, set up a sales process. To do this, he just needed the finished product and the correctly edited sales page. That way, Anton could find Valentin’s e-book on the Digistore24 marketplace, where he regularly searches for products to advertise. With just one click he obtained the promo-link for Valentin’s e-book. Anton used this promo-link on his men’s fashion website. Customers are led directly to the sales page if they click on this.

So-called cookies enable Digistore24 to find out that a customer like Eric landed on Valentin’s sales page via the link on Anton’s website. This way, Anton automatically got his share of the earnings after Eric bought the e-book.

Digistore24 automates online business

Digistore24 brings vendors and affiliates together on its marketplace. Affiliates want to advertise and have often already gained a big following, for example on their own blog or a YouTube channel. Vendors manufacture products, but they generally don’t want to be the sole affiliate for advertising them. So instead, they offer them to other affiliates on the Digistore24 marketplace. Digistore24 takes care of the technical integration, writing invoices and paying taxes to the tax offices of the respective buyer countries and optimizes the sales rate by using order forms that are individually customizable and mobile compatible.

This way, vendors like Valentin can save a lot of time by avoiding unnecessary work. Without Digistore24, Valentin would have to write out each customer invoice himself, organize the payment process, and correctly calculate and forward the taxes and commissions for the affiliates. Digistore24 performs all administrative tasks and thereby enables automation of the online business. This means that Valentin has much more time to concentrate on what he really enjoys – developing new products.

Now it’s your turn

Do you want to develop and sell your own product or would you rather advertise a product? Or perhaps both? Digistore24 supports you in your business projects, offering assistance and guidance.

Important links for the beginning

For vendors: You can get a first insight into product sales at Digistore24 here.

For affiliates: In the menu under Marketplace you will find all products that can be advertised on Digistore24.

Any further questions? Contact us at: support@digistore24.com.