{"article":{"id":24293289815185,"url":"https://ds24.zendesk.com/api/v2/help_center/en-us/articles/24293289815185.json","html_url":"https://help.digistore24.com/hc/en-us/articles/24293289815185-Track-advertising-campaigns-with-tracking-and-campaign-key","author_id":21855521203985,"comments_disabled":false,"draft":false,"promoted":false,"position":3,"vote_sum":35,"vote_count":65,"upvote_count":50,"downvote_count":15,"section_id":24293136691985,"created_at":"2024-04-18T16:02:00Z","updated_at":"2026-10-27T11:28:36Z","name":"Track advertising campaigns with tracking and campaign key","title":"Track advertising campaigns with tracking and campaign key","source_locale":"de","locale":"en-us","outdated":false,"outdated_locales":[],"edited_at":"2026-01-15T16:04:15Z","user_segment_id":null,"permission_group_id":12152305040273,"content_tag_ids":[],"label_names":["tracking","affiliate","vendor","advertisement","tracking key","campaign key"],"body":"

If you want to track your advertising campaigns, you can add a tracking key (for vendors) or a campaign key (for affiliates) at the end of the links you use for the advertising campaign.

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Difference between tracking key and campaign key

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\n		Tracking keyCampaign key
Who is it for? For vendorsFor affiliates
Looks like this and is attached to the end of the link:/?ds24tr=  TRACKINGKEY */CAMPAIGNKEY *
When a customer calls up the key, it is stored as a cookie:YesYes
Can be attached to the promolink YesYes
Can be attached to the content linkYesYes
Can be attached to the orderform linkYesNo
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* TRACKING KEY/CAMPAIGN KEY will be displayed under Reports > Transactions for a purchase made via the respective link. You can freely choose your tracking key/campaign key, but it must not be longer than 127 characters.

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What does a tracking key in a link look like?

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The tracking key is attached to the end of the promo, content, or orderform link.

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Promolinkhttps://www.checkout-ds24.com/redir/PRODUKT-ID/AFFILIATE/?ds24tr=TRACKINGKEY\n
Content linkhttps://www.checkout-ds24.com/content/PRODUKT-ID/CONTENT-LINK-ID/AFFILIATE/?ds24tr=TRACKINGKEY\n
Orderform linkhttps://www.checkout-ds24.com/product/PRODUKT-ID/?ds24tr=TRACKINGKEY\n
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The blue highlighted text TRACKINGKEY can be replaced with any combination of letters and numbers, but do not replace the preceding ?ds24tr=.

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Please pay attention when selecting your tracking key!

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Please ensure that your tracking key is not longer than 127 characters and consists only of the following characters:

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What does a campaign key in a link look like?

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The campaign key is attached to the end of the promo or content link.

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Promolinkhttps://www.checkout-ds24.com/redir/PRODUKT-ID/AFFILIATE/CAMPAIGNKEY\n
Content linkhttps://www.checkout-ds24.com/content/PRODUKT-ID/CONTENTLINK-ID/AFFILIATE/CAMPAIGNKEY\n
Orderform linkhttps://www.checkout-ds24.com/product/PRODUKT-ID/?cam=CAMPAIGNKEY\n
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The blue highlighted text CAMPAIGNKEY can be replaced with any combination of letters and numbers.

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Please pay attention when selecting your campaign key!

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Ensure your campaign key is not longer than 127 characters and consists only of the following characters:

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Examples/Use Cases

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Tracking key example (vendor)

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The vendor Max Mustermann sells the product \"Yoga for Beginners\" with the ID \"12345\". He places ads for this product on Facebook and Google using the promolink for his product. To find out which campaign works better, he added a tracking key at the end of both promolinks. For Facebook, he replaced the tracking key placeholder with Campaign1Facebook. For Google, he replaced the tracking key placeholder with Campaign2Google. His links now look like this:

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Facebook ad promolink: ?ds24tr=Campaign1Facebook

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Google ad promolink: ?ds24tr=Campaign2Google

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If a customer purchases his product via the Facebook promolink, he will now see the placeholder \"Campaign1Facebook\" in the column \"Tracking key\" under Reports > Transactions

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\"Screenshot-2019-02-15-at-13.20.26-8Wk.png\"

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If a customer purchases his product via the Google promolink, he will now see the placeholder \"Campaign2Google\" in the column \"Tracking key\" under Reports > Transactions

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\"Screenshot-2019-02-15-at-13.23.35-SV8.png\"

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Campaign key example (affiliate)

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The vendor Max Mustermann sells the product \"Yoga for Beginners\" with the ID \"12345\". The affiliate with the Digistore24 ID KlausMeier advertises this product via his email newsletter and his blog. To find out which campaign works better, he added a campaign key at the end of both promolinks. For the email newsletter, he replaced the campaign key placeholder with Campaign1Email. For the blog, he replaced the campaign key placeholder with Campaign2Blog. His links now look like this:

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Email newsletter promolink: Campaign1Email

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Blog promolink: Campaign2Blog

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If a customer purchases his product via the email newsletter promolink, he will now see the placeholder \"Campaign1Email\" in the column \"Campaign key\" under Reports > Transactions

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\"Screenshot-2019-02-15-at-13.37.22-nKw.png\"

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If a customer purchases his product via the blog promolink, he will now see the placeholder \"Campaign2Blog\" in the column \"Campaign key\" under Reports > Transactions

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\"Screenshot-2019-02-15-at-13.39.46-v7o.png\"

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